Elon Musk sparred with new CEO Linda Yaccarino in on-stage interview: 3 takeaways from the exchange
Elon Musk sat down in April for an on-stage interview with Linda Yaccarino, the advertising executive he named as Twitter's new chief executive on Friday SAN FRANCISCO -- On Friday, Elon Musk announced that NBC Universal's Linda Yaccarino will serve as the new CEO of Twitter. Yaccarino is a longtime advertising executive credited with integrating and digitizing ad sales at NBCU. Her challenge now will be to woo back advertisers that have fled Twitter since Musk acquired it last year for $44 billion. Since taking ownership, Musk has fired thousands of Twitter employees, largely scrapped the trust-and-safety team responsible for keeping the site free of hate speech, harassment and misinformation, and blamed others — particularly mainstream media organizations, which he views as untrustworthy “com Pet itors” to Twitter for ad dollars — for exaggerating Twitter's problems. In April, the two met for an on -stage conversation at a marketing convention in Miami Beach, Florida. ...