Shell's clean energy advertising campaign is misleading, UK watchdog says
A marketing campaign by oil major Shell has been banned by the U.K.’s advertising watchdog Wednesday for implying a big proportion of its business was in low carbon energy even though fossil fuels make up the “vast majority” of its operations LONDON -- A marketing campaign by oil major Shell has been banned by the U.K.'s advertising watchdog Wednesday for implying a big proportion of its business was in low carbon energy even though fossil fuels make up the “vast majority” of its operations. A television commercial, a YouTube video and a poster campaign in Bristol, England, variously described providing large numbers of British homes with 100% renewable energy, installing electric vehicle charging points and driving the energy transition. In its written ruling the Advertising Standards Authority found consumers would interpret the marketing materials as making a “broader claim about Shell as a whole providing cleaner energy.” Although Shell does have a clean energy business, the co...