Ford restarts electric pickup truck factory after retooling to increase output, says orders are up
Ford is resuming production of the F-150 Lightning electric pickup after closing a factory in Dearborn, Michigan, for six weeks to triple production capacity DETROIT -- Ford is resuming production of the F-150 Lightning electric pickup after closing a factory in Dearborn, Michigan, for six weeks to triple production capacity. The move comes just two weeks after the company cut prices on all versions of the trucks, some by as much as $10,000, fueling speculation that demand had fallen. But company officials said Tuesday that they're getting six times the orders now than before the price cuts, and Ford has an order bank big enough to take up 45 days of production at the reworked Rouge Electric Vehicle Center. The company wouldn't give an exact number of orders. Lightning sales in the second quarter of the year were more than double the same period in 2022, but there were up only 4% from the first quarter. Ford says that's because they stopped production at the Rouge Electri...