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Bud Light sales plunge following boycott over campaign with transgender influencer

Anheuser-Busch InBev has reported a drop in U.S. revenue in the second quarter as Bud Light sales plunged amid a conservative backlash over a campaign with transgender influencer Dylan Mulvaney Anheuser-Busch Inbev reported a drop in U.S. revenue in the second quarter as Bud Light sales plunged amid a conservative backlash over a campaign with transgender i NFL uencer Dylan Mulvaney. The world's largest brewer said Thursday that revenue in the United States declined by 10.5% in the April-to-June period from a year earlier, “primarily due to the volume decline of Bud Light.” It has lost its place as America’s best-selling beer after more than two decades, slipping into second place in June behind Mexican lager Modelo Especial, which is also owned by the Belgium-based ABInBev. The company faced blowback after sending a commemorative Bud Light can to Mulvaney, who posted it to her millions of social media followers. Conservative figures and others called for a boycott of Bud Light,...

Anheuser-Busch to lay off hundreds of workers after Bud Light boycott hammers sales

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Modelo overtook Bud Light last month as the top-selling beer in the U.S. Anheuser-Busch plans to lay off hundreds of corporate employees, a company spokesperson told ABC News on Thursday. The layoffs come months after a product endorsement from Dylan Mulvaney, a transgender i NFL uencer, in April set off a consumer boycott among conservatives that hammered sales . The layoffs will affect "less than 2%" of the company's U.S. employees, the company said. That figure amounts to roughly 380 workers, since the company's website says it employs a total of about 19,000 U.S.-based workers. MORE: The boycott against Bud Light is hammering sales. Experts explain why. The layoffs will affect workers "across every corporate function" but will not impact frontline workers, such as warehouse staff, drivers and salespeople, the company spokesperson said. "Today we took the very difficult but necessary decision to eliminate a number of positions across our corporate ...