Bud Light sales plunge following boycott over campaign with transgender influencer
Anheuser-Busch InBev has reported a drop in U.S. revenue in the second quarter as Bud Light sales plunged amid a conservative backlash over a campaign with transgender influencer Dylan Mulvaney Anheuser-Busch Inbev reported a drop in U.S. revenue in the second quarter as Bud Light sales plunged amid a conservative backlash over a campaign with transgender i NFL uencer Dylan Mulvaney. The world's largest brewer said Thursday that revenue in the United States declined by 10.5% in the April-to-June period from a year earlier, “primarily due to the volume decline of Bud Light.” It has lost its place as America’s best-selling beer after more than two decades, slipping into second place in June behind Mexican lager Modelo Especial, which is also owned by the Belgium-based ABInBev. The company faced blowback after sending a commemorative Bud Light can to Mulvaney, who posted it to her millions of social media followers. Conservative figures and others called for a boycott of Bud Light,...